You should really start things with a bang, not a whimper...
If you read some of the reddit threads, which are usualy quite postive, the current event format got an absolute total negative pounding, a mod had to sep in it was so bad!
Personally I think it's totally awful, all other events prior to this were better, which doesn't make sense. 1 year annivesary should be double stardust, half price shop, increased spawns etc. even if just for a week, would have been so much more fun.
I think this tweet and the number of like said it all https://twitter.com/PokemonGoApp/status/883070243257565184